Submitted by Sandy Graham
I was recently asked at an industry by an industry colleague how I keep Cashbox Canada going. Considering we have reached a ten-year mark in publishing, it is actually remarkable.
We do work hard to have advertising carry the financial burden to run a magazine while striving to be supportive of the music and the artists. Sometimes a label, artist or publicity person doesn’t understand that we have to pick our stories carefully and although it is not contingent on ad buys, obviously personal interviews do require paying a journalist for their time and efforts.
The same goes for our cover stories-there are only 51 covers a year so we choose carefully and like to make sure we give the established artists their due and perhaps be lucky enough to choose the future stars just before they break as hit artists.
But that is just the money side and weekly logistics.
Cashbox Canada exists because of the Cashbox family. And I call it family because this amazing team treats our weekly offerings like their own personal quest.
From the start of each week, Jain MacMillan researches the artist and cover work I send her weekly, often finding a little special touch; a logo, a font, a background that fits their location or sound. Jain is the one who always makes us look amazing. Somehow she takes my 'stick-man' email requests and turns each cover into a work of art.